Oh, Aol. I Forgot All About You!

AOL, excuse me Aol., is back! Well they never actually left, their company just became so irrelevant we all forgot about them. On December 11th, AOL will finally be spun-off from Time Warner and they are looking to turn their separation into a rebranding opportunity. So as you can see above, Aol. (lowercase letters are waaay in with the kids) is revamping their image with a variety of new background designs to appeal to artsy people/ youth/ goldfish/ no clue.



This video makes me so angry. If anyone out there feels compelled to return to Aol. because of this pathetic attempt at rebranding, I hate you. Okay full disclosure here, I am not a media executive or an internet mogul. But it is my personal opinion that Aol. has things a little backwards. If it were me,

Step 1. Create/invent/innovate something new so that you are no longer "grandpa's internet company"

Step 2. Rebrand your company to reflect those changes.

It also seems to me that Aol. might have a few other financial problems to worry about before they start on this advertising campaign. Just a thought!

Well, Aol. so far you've been successful because at the very least, people are thinking about you as an internet company again--even if those thoughts are usually followed by chuckles. Now all you have to do is innovate the internet in a way that no other business out there has done yet and everyone will come flocking back. Good luck!